{"id":13184,"date":"2025-12-17T07:20:31","date_gmt":"2025-12-17T07:20:31","guid":{"rendered":"https:\/\/www.ausros.vilniausr.lm.lt\/?p=13184"},"modified":"2025-12-19T07:22:06","modified_gmt":"2025-12-19T07:22:06","slug":"edukacija-reklama-su-ideja","status":"publish","type":"post","link":"https:\/\/www.ausros.vilniausr.lm.lt\/?p=13184","title":{"rendered":"Edukacija \u201eReklama su id\u0117ja\u201c"},"content":{"rendered":"\n
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Kalveli\u0173 \u201eAu\u0161ros\u201c gimnazijos mokiniai gruod\u017eio 5 dien\u0105 dalyvavo Kult\u016bros paso edukacijoje \u201eReklama su id\u0117ja \u2013 filmavimo mobiliaisiais telefonais dirbtuv\u0117s\u201c, kurios metu gilinosi \u012f socialin\u0117s reklamos k\u016brimo principus ir kriti\u0161kai vertino \u0161iuolaikini\u0173 technologij\u0173 poveik\u012f \u017emogui bei visuomenei.<\/p>\n\n\n\n

Mokiniai su\u017einojo, kaip reklama veikia \u017ei\u016brov\u0105, kurios priemon\u0117s yra paveikiausios. Jie \u017ei\u016br\u0117dami reklam\u0173 pavyzd\u017eius analizavo, kaip formuojama poky\u010dius skatinanti \u017einut\u0117, kokiais b\u016bdais galima paveikti auditorij\u0105 ne manipuliuojant, o kvie\u010diant susim\u0105styti.<\/p>\n\n\n\n

Praktin\u0117je dirbtuvi\u0173 dalyje, padedami re\u017eisieriaus Arno Bal\u010di\u016bno, gimnazistai patys k\u016br\u0117 socialin\u0117s reklamos id\u0117jas ir jas \u012fgyvendino filmuodami mobiliaisiais telefonais. Jaunuoliai atkreip\u0117 d\u0117mes\u012f \u012f perteklin\u012f technologij\u0173 naudojim\u0105, jo \u012ftak\u0105 fizinei ir emocinei savijautai. Mokiniams minimaliomis priemon\u0117mis per dvi valandas pavyko sukurti puiki\u0105 socialin\u0119 reklam\u0105.<\/p>\n\n\n\n

\u0160i edukacija tapo gera proga ugdyti mokini\u0173 kritin\u012f m\u0105stym\u0105, medij\u0173 ra\u0161tingum\u0105 ir k\u016brybi\u0161kum\u0105. Dalyviai ne tik \u012fgijo praktini\u0173 filmavimo ir komunikacijos \u012fg\u016bd\u017ei\u0173, bet ir sustiprino geb\u0117jim\u0105 vertinti informacijos poveik\u012f, atsakingai naudotis skaitmeniniais i\u0161tekliais bei kurti turin\u012f, kuris gali prisid\u0117ti prie teigiam\u0173 poky\u010di\u0173 visuomen\u0117je.<\/p>\n\n\n\n

I G klas\u0117s vadov\u0117 Daiva Puga\u010diovien\u0117<\/p>\n\n\n\n

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Kalveli\u0173 \u201eAu\u0161ros\u201c gimnazijos mokiniai gruod\u017eio 5 dien\u0105 dalyvavo Kult\u016bros paso edukacijoje \u201eReklama su id\u0117ja \u2013 filmavimo mobiliaisiais telefonais dirbtuv\u0117s\u201c, kurios metu gilinosi \u012f socialin\u0117s reklamos k\u016brimo principus ir kriti\u0161kai vertino \u0161iuolaikini\u0173 technologij\u0173 poveik\u012f \u017emogui bei visuomenei. Mokiniai su\u017einojo, kaip reklama Daugiau …<\/a><\/p>\n","protected":false},"author":3,"featured_media":13185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos"],"_links":{"self":[{"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/posts\/13184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13184"}],"version-history":[{"count":1,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/posts\/13184\/revisions"}],"predecessor-version":[{"id":13189,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/posts\/13184\/revisions\/13189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=\/wp\/v2\/media\/13185"}],"wp:attachment":[{"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ausros.vilniausr.lm.lt\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}